Balanced is a modern digital fitness platform to build a healthspan to match our new lifespans.
📈 10,000 adults turn 65 years old each day in the United States and will outnumber children under the age of 18 by 2030
We are living longer than ever but we are unhealthier than ever.
Adults over 65 are disproportionately affected by chronic conditions, such as diabetes, arthritis, and heart disease. 80% have at least one chronic condition, and nearly 70% of Medicare beneficiaries have two or more. As if that wasn't tough enough, more than 40% of older adults suffer from loneliness.
✨ To solve this problem, Balanced is creating a personalized digital wellness community that inspires movement, mindfulness, and joy through group exercise to live a healthier and more fulfilling life. We meet adults where they are with their individual profiles by taking into account chronic conditions, injuries, pain, and physical ability.
Read more about our founding story and our mission here.
Balanced was inspired by Katie and Kelly's families during COVID-19. While living with her grandmother during quarantine, Katie was distraught with the state of digital fitness for folks like her grandmother. At the same time, Kelly was virtually training her grandparents with cardio boxing via Facetime. With backgrounds in technology, startups, and fitness, the two knew that they could create a digital fitness experience to inspire and build community with healthy outcomes that all older adults deserve.