We Help You
Live Balanced

We believe that getting older doesn’t have to mean slowing down. We make staying active through all of life’s stages easy.

Join today

We Help
You Live

We believe that getting older doesn’t have to mean slowing down. We make staying active through all of life’s stages easy.

Join today

Who We Are

Balanced is a modern digital fitness platform to build a healthspan to match our new lifespans.

📈 10,000 adults turn 65 years old each day in the United States and will outnumber children under the age of 18 by 2030

  • We are living longer than ever but we are unhealthier than ever.

  • Adults over 65 are disproportionately affected by chronic conditions, such as diabetes, arthritis, and heart disease. 80% have at least one chronic condition, and nearly 70% of Medicare beneficiaries have two or more. As if that wasn't tough enough, more than 40% of older adults suffer from loneliness.

✨ To solve this problem, Balanced is creating a personalized digital wellness community that inspires movement, mindfulness, and joy through group exercise to live a healthier and more fulfilling life. We meet adults where they are with their individual profiles by taking into account chronic conditions, injuries, pain, and physical ability.

  • Read more about our founding story and our mission here.

Selected Advisors

Meet the world-renowned experts in our community.
This is our advisor, Doctor Rob Landel

When it comes to longevity, the goal isn’t just to live as long as possible. The true objective is to live as vibrantly and energetically as possible, for as long as possible.

Dr. Rob Landel, PT, DPT, FAPTA

Professor of clinical physical therapy at University of Southern California. Founding director of USC’s orthopedic physical therapy residency program and the Division’s faculty practice, treating patients primarily with orthopedic, balance and vestibular dysfunctions.

Centenarians disprove the perception that ‘the older you get, the sicker you get.' They teach us that the older you get, the healthier you’ve been.

Ling Kung, BSBA, MBA

National Director, Care Delivery Technology innovation for Kaiser Permanente; 15+ years of experience spanning provider groups, hospitals, and health plans. Board member of 4Word (a Christian women’s business organization).

A person's life span is largely determined by environmental factors. Twin studies suggest lifestyle, like exercise, account for approximately 70 to 80 percent of an individual's longevity.

Binoy Bhansali, BA & Top 25 Emerging Leaders in Healthcare (2022)

Vice President of Corporate Development at SCAN Health, a Medicare Advantage payer in California; previously at venture capital and private equity firm Sandbox Industries, managing investments for the nation’s Blue Cross Blue Shield plans.
This is our advisor, Doctor Rob Landel

Balanced allows me to scale my practice for prevention.

Dr. Rob Landel, PT, DPT, FAPTA

Professor of Clinical Physical Therapy
Director, Residency and Fellowship Programs
Board Certified Specialist, Orthopedic Physical Therapy
Certified Strength and Conditioning Specialist

Founding Team

Founding Team

Katie Reed and Kelly Froelich

Balanced was inspired by Katie and Kelly's families during COVID-19. While living with her grandmother during quarantine, Katie was distraught with the state of digital fitness for folks like her grandmother. At the same time, Kelly was virtually training her grandparents with cardio boxing via Facetime. With backgrounds in technology, startups, and fitness, the two knew that they could create a digital fitness experience to inspire and build community with healthy outcomes that all older adults deserve.